True Blood Online Reader

An online comic reader that built buzz for True Blood before the series premiered.

Client: HBO
Industry: Media & Entertainment
Services: Enterprise Web
Focus: CampaignInteractiveLaunch

Weekly

New story installments

01 Challenge

HBO wanted fresh content that complemented its upcoming series True Blood and reached fans of Alan Ball and the source novels through new distribution channels, building engagement before the show even aired.

02 Solution

We built a custom online reader that served as the series prequel, publishing new story installments every week at HBO.com/TrueBlood as part of the show's wider marketing campaign.