Angus Third Pounder
A bilingual launch microsite for the Angus Third Pounder test market in New York.
- Client
- McDonald's
- Industry
- Restaurants / Consumer
- Services
- Enterprise Web
- Focus
- CampaignBilingualLaunch
2
Languages, Spanish and English
3
Angus burgers launched
01 Challenge
McDonald's needed an engaging way to introduce three new Angus burgers during the Angus Third Pounder test launch in the New York market, with a focus on Hispanic audiences.
02 Solution
Working with Spacedog Entertainment, we built an interactive microsite with webisodes, music, online gaming (including a Pac-Man inspired game), and product information, delivered in both Spanish and English.
03 Outcome
Promotions and events drove major traffic to the site, where visitors spent several minutes engaging with the content.
Technologies
- Flash ActionScript
Related work
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