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The Biggest Loser

Web application serving millions of weekly viewers.

Client
NBCUniversal
Industry
Media & Entertainment
Services
Enterprise Web, Systems Integration
Focus
Web AppAPI IntegrationHigh Traffic

Millions

Weekly viewers served

10,000s

Daily visits

Multi-season

Ongoing engagement

The Biggest Loser home page
The Biggest Loser inner page

01 Challenge

Create a compelling web app for a hit TV show viewed by millions every week.

02 Solution

A full-featured platform with a secure extranet, custom CMS, API integration with NBCUniversal back-office systems, geo-targeted ads, and Adobe Omniture plus Google Analytics instrumentation.

03 Outcome

Tens of thousands of daily visits and a multi-season ongoing engagement.

Technologies

  • XHTML
  • CSS
  • JavaScript
  • Movable Type
  • Adobe Omniture
Next projectDisney Cruise Line

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