Field Sales SaaS Platform

SaaS infrastructure for a 12,000 person field sales force. Four apps converted; it became the executive-mandated platform within 18 months.

Client: Fortune 100 Pharmaceutical Corporation
Industry: Pharmaceutical
Services: Systems Integration, Custom Applications
Focus: SystemsSaaSSalesforce

12,000

Field sales reps on platform

3 mo

To first app pilot

18 mo

To executive mandate

35+

Siloed apps addressed

01 Challenge

There was no common mobile CRM for 35+ siloed applications serving a 12,000 person field sales force.

02 Solution

A SaaS infrastructure of common services: data design, data access, mobile sync, user management, authentication, accounts master, rollouts, and onboarding.

03 Outcome

First app pilot in 3 months, three more in 9 months. Within 18 months it became executive-mandated core infrastructure for all 12,000 field sales reps, with significant cost savings.