Corporate Overhaul
An award-winning web platform for a New York managed care leader, formerly Beth Abraham Family of Health Services.
- Client
- CenterLight Healthcare
- Industry
- Healthcare / Nonprofit
- Services
- Enterprise Web
- Focus
- Corporate WebHealthcareAward-Winning
4
Industry awards


01 Challenge
For almost 100 years, Beth Abraham Family of Health Services (now CenterLight Healthcare) has improved quality of life for New Yorkers in need. Today it is a not-for-profit managed long-term care organization that runs the largest PACE program in the nation, and its web platform needed to match that reputation.
02 Solution
Working with Humanize, we took the Beth Abraham site from concept to deployment: information architecture, a MySQL database, standards-compliant PHP, AJAX functionality, and ExpressionEngine for real-time updates. As the organization became CenterLight, we delivered a complete corporate overhaul of the web platform on WordPress.
03 Outcome
In 2011 the site won recognition from the Web Marketing Association, the Marcom Awards, the Aster Awards, and the Web Health Awards.
Technologies
- WordPress
- ExpressionEngine
- PHP
- MySQL
- jQuery
- AJAX
Related work
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