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Corporate Overhaul

An award-winning web platform for a New York managed care leader, formerly Beth Abraham Family of Health Services.

Client
CenterLight Healthcare
Industry
Healthcare / Nonprofit
Services
Enterprise Web
Focus
Corporate WebHealthcareAward-Winning

4

Industry awards

CenterLight home page
CenterLight inner page

01 Challenge

For almost 100 years, Beth Abraham Family of Health Services (now CenterLight Healthcare) has improved quality of life for New Yorkers in need. Today it is a not-for-profit managed long-term care organization that runs the largest PACE program in the nation, and its web platform needed to match that reputation.

02 Solution

Working with Humanize, we took the Beth Abraham site from concept to deployment: information architecture, a MySQL database, standards-compliant PHP, AJAX functionality, and ExpressionEngine for real-time updates. As the organization became CenterLight, we delivered a complete corporate overhaul of the web platform on WordPress.

03 Outcome

In 2011 the site won recognition from the Web Marketing Association, the Marcom Awards, the Aster Awards, and the Web Health Awards.

Technologies

  • WordPress
  • ExpressionEngine
  • PHP
  • MySQL
  • jQuery
  • AJAX
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